Love yourself and your baby

Our philosophy is
evidence based

We aim to make you feel confident and resilient

We believe in
instinctual parenting

Our Approach

Our approach has always been based in science. As a Registered Nurse for nearly 20 years, and with a Masters of Public Health, Jo Ryan’s BabyBliss techniques and philosophy come from her knowledge of what babies’ needs are, the way they develop, how they learn and how they respond to the world around them. Alongside our passion for understanding the science of babies’ sleep, we believe that parents know what’s best for their children. We are here to help you understand and tap into your instinct and, knowing what babies need, you can become a confident and comfortable parent.


At BabyBliss we want to provide all parents with the best, proven and tested, supportive methods to allow their experience of young family life to be as good as it can be.

BabyBliss Milestones

  • Consulted with more than 4,000 parents over the last 15 years.
  • More than 9,000 books sold.
  • Over 7000 products downloaded

BabyBliss does not use Controlled Crying or Cry-It-Out methods because we believe it is important for children to feel supported and safe when learning to put themselves to sleep – a skill they will have for their whole life.

A message from Jo

The birth of a new baby is truly a blessing, but it can also be an overwhelming and difficult experience … and that’s just the delivery! Bringing your first baby home and the parenting journey affect us in ways we never imagined, and it’s important not to underestimate how much your world will change.

I cannot tell you how often I hear from new parents, “I wish someone had told me how hard and life-changing this whole thing is – I would have been far more prepared!” But I believe having a baby is one of those experiences that you just can’t really comprehend until you’re right in the midst of it.

Babybliss – my book, our services and our settling technique – are all designed to make the early stages of parenting a bit easier. What gets me up in the morning is my love of helping parents enjoy their time with their babies.

I am passionate about getting (and sharing) the facts about babies’ sleep but I also think that we need to get back to basics when it comes to raising children, because we can’t lose sight of our instincts. I believe women need to get to know their babies and learn about who they are from day one.

Being a parent is a powerful thing and you need to use your instincts and the connection only you have with your baby to find the right path for your family.

The early months of childhood can be tiring and difficult for parents, but they are also incredibly rewarding.

Be confident in your abilities, trust your parenting instincts and enjoy getting to know your new baby.

All the best

Jo signature

Jo Ryan
Founder & Director

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